Branded: How well do you know your Celebs and Countries?
Ad Deconstruction: Coca Cola In this, one of the things they use is Celebrity, they have our Jolly Saint Nick soliciting some Coca Cola all wrapped up in ribbon. There also might be a little bit of warm and fuzzy, for anyone who celebrates Christmas and maybe for some who do not, will see and think of Santa Claus as the nice guy that hands out presents. Also finally it's a Simple Solution, it has the simple phrase make someone happy. Then there's Santa looking joyous because of the bottle of Coke. It also just has very nice and simple Christmas colors that just is very calming to look at.
Basic Shooting Assignment
Windows and Doors Windows: Something with an easy definition Doors: Something I'll have to explain to reach the understanding of the image
Artist Statement: For this project I found out what advertising was like back during the 1980's. A lot of ads had the same idea as modern ads back then. Finding tools of persuasion such as bandwagon, celebrity, etc and utilizing them quite well. Also now according to my interviewee advertising now has gotten slicker, but at the same time been able to adapt to society and make sure no groups will be triggered.
Q:When you were in high school what kind of thing were popular (music, celebrities, etc) A:Duran Duran, Madonna, Prince, Lionel Ritchie, Michael Jackson, Star Wars, Trivial Pursuit, Ghostbusters, Indiana Jones, Sixteen Candles, the Breakfast Club, Jeopardy, Van Halen, Vans shoes, Wet n’ Wild makeup, leg warmers, Jean Natè cologne, Izod, Calvin Klein jeans, walkmans, SNL, Family Ties, Cheers, the A Team, videogames Q:Did you see any of those things advertised? A:Yes, many albums, movies, and products were advertised in newspapers, magazines, on tv, on the radio. Newspapers had many movies reviews and print ads. Billboards were used too. Q:Was advertising effective back then? A:Yes, if the ads were interesting or funnny or relatable, or if they were convincing that a product would work. Ads were also effective if they featured people who were cool or inspirational, or made the product look cool. Q:What commercials were there when you were in high school? A:I remember lots of commercials for candy bars, cereal, various household products, and clothing, as well as trailers for movies and ads for albums and TV shows. I especially recall ads for Calvin Klein jeans (“Nothing comes between me and my Calvins), Reeses Peanut Butter Cups (“You got chocolate in my peanut butter!”), Lucky Charms and Trix cereal, Folgers coffee, Maxell cassette tapes, Coca Cola, fast food like Wendy’s and Taco Bell, Irish Spring soap, and many more. Q:Has advertising changed at all from then to now, if so how? A:I think it has. It’s become more “slick,” and ads are way more targeted. Back then it was more of advertising to everyone all at once. Things were aimed at a broader audience. There weren’t as many ads that were pushing borders. These days it seems like advertisements can be hyped up as an end-product, and the ads are trying to outdo themselves all the time. Q:What generation of advertising do you prefer, why? A:Ads today are more clever but at the same time more overproduced. Ads then seemed more simple and easy. Today, it seems like every person and every place and every thing in an ad has to look amazing. Then, it was more just regular people in the ads, there wasn’t the standard for everything to look quite so perfect in commercials.
Tools of persuasion: Celebrity: Katy Perry is famous, and is someone lots of people (especially young women) look up to. Since this product is targeted mostly towards people who want to eat healthier snack foods, she would be a good spokesperson since many young women fall into that category. Beautiful people: if you are selling something that is a supposedly healthy snack food, having a slender, fit model is a good idea. The message is that if she can eat those chips and look like she does, so can you. Slogan: they get in their slogan (which is familiar from other advertising) down at the bottom.